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Posted March 31, 2020
Leading Strategic Communications and Political Advertising Firm Expands Digital Offerings
WASHINGTON, DC – SKDK is pleased to announce the hiring of top digital strategist, Jason Rosenbaum, and the acquisition of his agency, Seward Square Strategies. Jason will serve as Managing Director and President of SKDK Digital and will lead the digital department to help our clients grow through modern, data-driven, digital fundraising, persuasion and mobilization programs. This acquisition expands SKDK’s digital offerings and positions the firm as one of the industry leaders in multi-screen advertising across digital and television platforms. SKDK’s globally recognized public affairs practice, cutting edge research shop, pioneering advertising department and multi-faceted digital offerings uniquely situates the firm as truly a one-stop shop for communications and media services.
“Jason and the Seward Square team bring expertise in digital fundraising, data analysis, media planning, and online content production to an already extensive SKDK offering. Their ability to identify, target and persuade key audiences is second to none,” said SKDK CEO Josh Isay.
“There are very few people in the country with Jason’s breadth of experience working at the highest levels of American presidential campaigns, at one of the world’s largest technology companies, and in the major party committees. We are very fortunate to have Jason leading our digital practice at a time when candidates, companies, and organizations are trying to find the most effective way to communicate and distribute their content through social and digital channels,” said Isay.
Jason and the Seward Square Strategies team come from diverse political, technological and corporate backgrounds. Previously, Jason led digital advertising for Hillary Clinton’s presidential campaign. He led Google’s Election and Advocacy department and was a top staffer at the DSCC and DCCC. His firm has played a leading role in advising large-scale nonprofit and advocacy organizations. At a time when digital fundraising is an absolute must, Jason brings over 10 years of experience, leading teams that have raised over $200 million for candidates and causes.
In addition to Jason, SKDK is excited that his talented team of strategists including Tom Walton, Kara Dailey, Madeline Groves, and Phillip Trevisan will all be joining our firm.
They join an already robust team of digital and social media strategists who are advising some of the top organizations and companies in the country, including Gillette, Pfizer, Justice Action Network, 1199SEIU, and leading political campaigns.
SKDK understands that effective advertising in the modern world means the ability to design strategies and create compelling content across mediums — to strategically reach people on all of their screens and devices. As more and more Americans cut the cord and view content through different channels, it is more important than ever that advertising firms offer integrated TV and digital strategies and creative content.
The addition of Jason and his team now allows us to have a full suite of digital offerings that include:
SKDKnickerbocker (SKDK) is a top national communications and political consulting firm bringing unparalleled strategic communications experience to Fortune 500 companies, nonprofits, philanthropic organizations and labor unions, as well as political committees and candidates. With offices in Washington, New York, Los Angeles and Albany, SKDK offers strategic support to managing a crisis, protecting a brand, advocating an issue or winning an election. The influential Holmes Report once again named SKDK as the North America Public Affairs Agency of the Year in 2019, following wins in 2015, 2016, and 2018. To learn more about SKDK, visit our website at www.skdknick.com.
— SKDK is a proud member of The Stagwell Group, a collaborative group of agencies who are out to “reinvent the holding company,” according to the Wall Street Journal. The Stagwell Group portfolio includes more than a dozen best-in-class, digital-first agencies who are focused on what modern CMOs need. Learn more about Stagwell at www.stagwellgroup.com.