Rajan manages and executes winning media campaigns for the firm’s political, corporate and advocacy clients, with extensive experience designing and producing digital, television and radio advertising, as well as print and direct mail. Rajan specializes in pairing digital media strategy with traditional campaigns for public affairs and political campaigns in order to help amplify clients’ messages to key audiences.
Since joining SKDKnickerbocker, Rajan has helped elect candidates across the country and pass key pieces of legislation. For example, in New York State she helped pass legislation ranging from the Reproductive Health Act to Congestion Pricing. She was also a key strategist in the national fight against the repeal of the Affordable Care Act, executing a digital advocacy campaign that educated and mobilized tens of thousands of voters to contact their elected officials.
Prior to joining SKDKnickerbocker, Rajan worked at the Democratic Congressional Campaign Committee, where she was in charge of competitive media tracking for congressional races across the country. Rajan has also worked on several local Democratic races in New York State, including Tim Bishop for Congress and Steve Bellone for Suffolk County Executive.
Rajan graduated from Stony Brook University with a B.A. in political science and sociology.