SKDKnickerbocker

Defining the issue, navigating the challenges and elevating your story

SKDKnickerbocker Healthcare – Comprehensive Communications

Healthcare has become a defining issue of our time and the policies have never been more important or complicated. Defining the right narrative, crafting the right tactics and executing a holistic communications strategy are essential to your success in this high-stakes environment.

From the ACA to the COVID-19 pandemic, we’ve been at the forefront of the biggest healthcare issues. We know the challenges that companies and hospitals face, and we understand the stakeholders, audiences, and issues you care about. As importantly, we know the policymaking climate surrounding those issues, and we know the press corps that follows them.  We put all that to work for you.

By bringing the full expertise and strategic insight together, the SKDK team has the depth of understanding and vast knowledge to help any healthcare client – unions, patient groups, national hospital systems, academic institutions, issue advocacy groups, biotech startups, and many others – navigate and thrive in today’s ever-changing landscape.

Healthcare - Comprehensive Communications

  • Public and Media Relations

    It’s a challenge to break through the din of today’s 24-hour news cycle. That’s why our experience with effective message development and knowledge of national and regional media across all platforms is critical to our clients. SKDK’s team of public relations professionals knows how to deliver the right messages to the right audiences — with the right results.

  • Crisis Communications

    Despite the best planning and intentions, let’s face it, crises happen in healthcare and speed has never been more important. With our roots in political campaigns, we work quickly and with agility to deliver your programs efficiently and effectively. We are proactive, and always ready to react in real-time to a potential crisis, or opportunity. Our digital Command Center approach means that you are prepared for anything.

  • Targeted Advertising Campaigns

    Using a mixture of social, digital, paid and earned media, we are able to surround our targets, reinforce our core messaging, and hone in on the message that moves the needle.

  • Message Development

    We know that a strong message is the core of any successful campaign. And it does not exist in a vacuum—it is directly tied to your competitors’ messages, breaking news, and your target audience. Using research, creativity, and experience, we will work with you to develop the message you need to win.

  • Brand Reputation

    Use research to bolster your brand reputation—both among your target audiences and the public. Our research will clarify the right branding and positioning by identifying your strengths and weaknesses, benchmarking your reputation against competitors, and exploring areas for growth.

  • Community Engagement

    People take healthcare very seriously. We help educate communities directly through events like roundtables, town hall forums, hearings and other public events where we have the opportunity to speak directly with the community.

  • Creative Development

    SKDKnickerbocker’s in-house Content Studio provides award-winning creative services to Fortune 100 companies, nonprofits, advocacy groups and political campaigns at all levels of government. We know the right format to tell your story and make sure the creative is optimized for each channel.

Who we work with

We have worked one-on-one with leaders including:

  • Fortune 100 Executives

  • NGOs

  • Foundations & Philanthropies

  • Trade Associations

Practice Leaders

Loren Riegelhaupt

Managing Director

  • President of New York Public Affairs
  • Lead campaigns for Connecticut Hospital Association, Mount Sinai, Hartford Healthcare, Amerigroup, Express Scripts
  • More than 25 years at SKDK working on budget fights to development projects to mergers and acquisitions
loren@skdknick.com
Full Bio

Meaghan Smith

Senior Vice President

  • Communications director, Obama administration HHS
  • Senior adviser, Obama administration HHS
  • Press Secretary and Deputy communications director, Senate Finance Committee
msmith@skdknick.com
Full Bio

Part of an award-winning, full-service firm

SKDK brings unparalleled strategic communications experience to major companies, non-profits, philanthropies, political committees, and candidates.

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