Case Study
American Airlines Merger
US Airways Merger "Infographic" Print Ad
US Airways "Letter" Print Ad
SKDKnickerbocker was hired by US Airways to manage the strategic communications relating to regulatory approval of this high-profile merger. We worked with the client and supported a team of advisors on virtually every public aspect of the campaign for the combination to create the world’s premier airline, which included managing the policy and political effort for several Congressional hearings, mobilization of labor and grassroots advocates, activating state and local elected officials and local business allies, and developing Beltway advertising and media coverage. After the U.S. Department of Justice unexpectedly filed suit to block the merger in August 2013, SKDK helped frame the responsive public dialogue and marshaled unprecedented community and political support for the deal. The DOJ opted to settle the lawsuit, and merger closed successfully in December 2013.
Web ads for the US Air / American Airlines merger
“To make it happen, management and labor rallied quickly, enlisted support nationwide and put on a full-court press. But they didn’t overstep…”
– Dallas Morning News
Results
Dems join pleas for DOJ to stop fighting airline merger
Read ArticleAirports Want Chance to Support AA, US Airways Merger
Read ArticleThe Street
Pressure Mounts on DOJ to Accept US Airways/American Merger
Read ArticleTime for settlement talks on American-US Airways merger
Read ArticleChambers of commerce voice their support for US Airways-American Airlines merger
Read ArticleThe Hill
Rahm Emanuel presses DOJ on merger
Read ArticleMayors to Justice: Stop holding up AA-US Airways merger
Read ArticleOklahoma AG plans to weigh in on the American Airlines-US Airways case
Read ArticleEmanuel, peers pledge support for airline merger
Read ArticleDemocratic lawmakers urge Justice to drop merger lawsuit
Read ArticleThe Oklahoman
Oklahoma AG Pruitt, unions support airline merger
Read ArticleArizona Central
Arizona should leave US Airways-American Airlines lawsuit
Read ArticleWhy US Airways-American merger should fly
Read ArticleLongview News-Journal
Abbott’s reversal on merger good news for Gregg County
Read ArticleGilmer Mirror
Give Airlines Some Legroom
Read ArticleUS Airways and American Airlines merger will benefit our region
Read Article