Research
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Who is your audience, and where do you want to lead them?

Research is the fundamental building block of all effective messaging. The best messaging is built from the ground up based on the solid foundation of empirical research. But more than that, our unique advantage is developing research driven insights by working in close collaboration with our strategists and our creative team. This means our research is cohesive and on point, providing strategic insights and a roadmap to accomplish your goals.

Our research has assisted a wide variety of Fortune 500 companies.

We have worked with American Express to better understand its prospective Green and Gold Card customers. We have helped Allstate track its brand among consumers and prospects, and improve communication with consumers and key stakeholders regarding the impact of business practices. And, we have helped NRG Energy better understand its competitive position in selling energy to consumers in Texas, as well as how to communicate its critical public policy goals in Washington.

Our expertise is in finding a core, competitive edge – what makes you unique to your target audience? What is the contrast you want, implicitly or explicitly, with your competition? How can you develop a position that is relevant and sustainable?

Capabilities:

  • Polling – Internet and Phone
  • Focus Groups – Internet and In-Person
  • Corporate Message/Ad Testing
  • Branding and Identity Research

For a more detailed description of our services and our experience, contact Sally Francis at sfrancis@skdknick.com.