SKDKnickerbocker has long been recognized as one of the top political consulting firms in the United States. We have been involved in the last six presidential campaigns and have elected numerous members of Congress, along with statewide and municipal officials. We have been at the forefront of issue and public advocacy campaigns, where we have raised public awareness, won referendums, and pushed and blocked legislation. At Our Work, you can find case studies of some of our Political and Legislative/Referendum campaigns.
In 2012, SKDK played a critical role in a number of races and initiatives at the national, state and congressional level. SKDK is proud to have been part of the team to re-elect President Obama and to have contributed to some of the most impressive Democratic victories of the cycle.
In Indiana, SKDK developed the strategy and produced the advertising for Senate candidate Joe Donnelly. Despite being outspent in the most expensive statewide race in Indiana history, Donnelly defeated his opponent in one of the biggest upsets of 2012. The Washington Post’s Chris Cillizza called Donnelly’s campaign “an impressive candidate performance” in this Republican-leaning state. As one of two Democratic pickups in the Senate, SKDK helped pave Donnelly’s path to victory – turning a seat that had been held by Republicans for more than three decades.
SKDK also produced advertising in key Senate races for the DSCC and Senate Majority PAC in Missouri, Connecticut, Ohio, and Florida. In the House, SKDK contributed to three of the eight Democratic gains of the cycle – defeating three Republican incumbents and helping elect Sean Patrick Maloney (NY-18), Bill Foster (IL-11) and John Delaney (MD-6), as well as helping to elect Mark Pocan in Wisconsin’s open 2nd congressional seat.
In addition, SKDK produced TV and digital advertising for the Democratic Governor’s Association, helping Maggie Hassan defeat a Tea Party favorite in the New Hampshire governor’s race. Hassan is the only Democratic female governor in the nation and the second woman ever elected governor in New Hampshire.
SKDK is also proud to have helped bring marriage equality to Washington State, producing the advertising and contributing to the earned media effort for the Washington United for Marriage campaign. The statewide campaign to approve Referendum 74 began advertising in August and continued through Election Day. The 54-46% victory margin was the largest of any of the four states with same-sex marriage initiatives on the ballot. For more on SKDK’s 2012 victories.
In 2011, SKDK helped make history by advising from formation to victory New Yorkers United for Marriage, the coalition put together to pass same-sex marriage in New York State. SKDK developed the core message, organized events across New York State, handled day-to-day press outreach, placed numerous op-eds, and directed a $2 million paid media plan, including producing TV ads and a half-million pieces of direct mail.
Also in 2011, we played a major role in winning races from the Deep South to the Northeast. Despite being the GOP’s top target with $500,000 of ads aired against him for not joining the lawsuit against President Obama’s healthcare plan, Mississippi Attorney General Jim Hood won a resounding 61% victory. SKDK also developed the strategy and produced TV ads and direct mail to win Virginia legislative races, a New Haven Mayor’s race, a County Executive and District Attorney race in upstate New York. For info on 2011 races.
While 2010 was a tough year for Democrats, SKDK helped elect the first Democratic Governor in Connecticut in over twenty years, a new Attorney General in New York State, and produced advertising that helped re-elect Senator Harry Reid and win tough congressional campaigns. For info on 2010 races.
In 2008, SKDK was honored to participate in many levels in Barack Obama’s presidential campaign. Managing Director Anita Dunn served as Obama Campaign Senior Advisor/Chief Communications Officer and later served as White House Communications Director. SKDK was part of the national media team for the general election, producing a wide range of TV advertising and direct mail in the battleground states of Nevada, Michigan, New Hampshire and North Carolina.
Also in 2008, we played a major role in electing four U.S. Senators, including developing the advertising for one of the year’s biggest upsets—the defeat of North Carolina Senator Elizabeth Dole. SKDK also developed the strategy which led to Louisiana Senator Mary Landrieu’s largest Senate victory. In addition, we won four congressional seats for Democratic candidates in swing and “red” states.
At the municipal level, in 2009, SKDK helped elect Michael Bloomberg to a historic third term as New York City Mayor—producing all the TV, radio and direct mail for the campaign.
What Do You Get for Hiring Us?
We will work with your team every step of the way to develop a winning message. Our services include:
- Political Strategy
- Message Development
- Communications and Press Strategy
- Social Media and Online Strategy
- Speech Writing, Media Training, and Debate Prep
- Television, Radio, and Online Advertising
- Direct Mail and Print Advertising
- Media Buying