New York City
Sefanit is a seasoned communications strategist specializing in crisis management, public affairs and consumer brand strategy. She has served as an adviser to government administrations, non-profit organizations, election campaigns and private industry—providing strategic communications counsel at the executive level while helping clients tell their stories and develop authentic narratives, build and protect reputation, increase trust, advance brand visibility, and cultivate social responsibility.
She brings nearly a decade of integrated communications and media relations experience from her past roles serving as a senior communications officer in D.C. Mayor Vincent C. Gray’s administration and as a press secretary to government agencies like the Department of Consumer and Regulatory Affairs.
Befekadu is a graduate of Howard University with a B.A. in journalism and Columbia University with an M.S. in strategic communications and global brand management.