Managing Director & Head of Advertising
Greg Minoff has more than a decade of political consulting, advertising and media planning experience gained by winning some of the toughest local, national and international races.
At SKDKnickerbocker, Greg manages the creation, development and execution of the firm’s political, corporate and nonprofit paid media efforts. Greg has worked on a wide variety of campaigns including Obama for America, Bloomberg for Mayor and New Yorkers United for Marriage, which helped pass same-sex marriage legislation in New York State.
Prior to joining SKDK, Greg managed Shrum, Devine, Donilon’s client services. At SDD, Greg produced advertising and created media plans for clients such as Kerry for President, Senator Bill Nelson, Senator Bernie Sanders and winning political candidates in Honduras and Ireland.
Greg has held a wide range of positions; he was a member of the Glover Park Group’s research department and the U.S. Marshal Service public affairs department. He cut his teeth in politics working on Congressman Joe Hoeffel’s upset victory in 1998 before spending a year in his Capitol Hill office.
Greg graduated magna cum laude from American University with a bachelor’s degree in government. He earned his M.B.A at The Zicklin School of Business at Baruch College. While earning his M.B.A, Greg worked in Major League Soccer’s business development and partnership marketing divisions before returning to politics. He lives in Maryland with his wife, daughters and dog.