Bill Knapp


Managing Director
Washington, D.C.

Bill Knapp is a veteran media strategist and consultant leading the overall advertising and creative operations of SKDKnickerbocker. He is one of the most effective ad makers in the industry and has served as a senior media strategist to five U.S. presidential campaigns and dozens of congressional, gubernatorial and mayoral races. He has also served as a strategist and communications consultant for Fortune 100 companies and major national nonprofit organizations.

Whether he is helping elect presidents, senators, members of Congress or big-city mayors, Bill couples broad expertise in coordinating media strategy with his ability to develop effective and unique creative. He was the leader of the Clinton-Gore and DNC creative teams in 1996 and was instrumental in the development of the media strategy for President Barack Obama’s 2008 campaign, producing numerous state-specific and national ads for the campaign. Bill has helped Democrats win some of the toughest campaigns in the country. Notable recent victories include the election of Sen. Joe Donnelly and Rep. John Delaney in 2012, the re-election of Sen. Mary Landrieu and the DSCC’s effort to upset Sen. Elizabeth Dole in North Carolina – for which Bill’s ads were widely praised by the Washington Post and others as among the “most effective” ads of the cycle.

With more than 35 years in the industry, Bill has extensive experience developing strategy and nationwide ads for major corporations, as well as market research and stakeholder strategic development. He has led efforts for Microsoft, Procter & Gamble, American Express, Motorola and AstraZeneca, among others.

Raised in New York City, Bill was a researcher/producer at NBC in New York and a producer at Independent Network News in Washington, D.C., before being hired by legendary political consultant and documentary filmmaker Bob Squier. Bill currently lives in Washington, D.C., with his wife and three kids.