Alex Daigle


Associate, Insights & Strategy
Boston, MA

Alex Daigle is focused on driving deep research and gleaning actionable insights to help drive communications strategies for our clients, such as Gillette. By leveraging an array of analytics tools, she helps companies evaluate and steer smart marketing campaigns.

Prior to working at SKDKnickerbocker, Alex cut her research teeth in Boston’s PR industry. She worked for WE Communications and SHIFT Communications with clients such as The Bill & Melinda Gates Medical Research Institute, Tabula Rasa HealthCare and CyberScout.

Alex earned her bachelor’s degree in strategic communications from Elon University.