Alex Braun

AB 16

Managing Director
Washington, D.C.

abraun@skdknick.com

Alex is an award-winning strategist specializing in research-based consulting. He leads SKDK’s research and international political practices.

In the political sphere, he has provided counsel to presidents, prime ministers and other high level political clients in more than 70 campaigns around the globe. His clients include presidents in Ukraine, Mexico and the Philippines and prime ministers in the United Kingdom, Czech Republic, Croatia and Slovenia. In addition to polling, Alex typically advises on campaign strategy and management, messaging, targeting and field organizing.

In 2014, the American Association of Political Consultants named Alex International Consultant of the Year, and a year later inducted him among its “40 under 40.” He won the Reeds award for his campaign work in 2016 and Polaris award in 2018. Forbes magazine called him a “campaign magician.” He has co-authored two books, spoken at conferences and taught university courses on campaigns and strategy.

Alex is an expert in a wide range of polling and market research methodologies, both qualitative and quantitative. He has conducted hundreds of studies that dealt with message testing, competitive positioning, brand architecture and audience segmentation. He has worked with numerous issue advocacy organizations and foundations, and his corporate clients have included Fortune 500 corporations such as Microsoft, IBM, Pfizer, Ford and Comcast.

Prior to joining SKDK, Alex spent more than a decade at Penn Schoen Berland, a premier communications and polling firm, most recently as its senior vice president. His earlier professional experience includes journalism and public relations.

Alex is a Fulbright scholar and holds an MA in political campaign management from New York University, an MA in international relations from Central European University in Budapest, and a BA in the same field from Charles University in Prague.