SKDKnickerbocker Announces Two New Practice Areas: Executive Communications and Millennial Strategy; Also Makes Key Hires on Creative and Digital Teams
Posted July 17, 2014
July 17, 2014 (NEW YORK)—SKDKnickerbocker, the nation’s leading strategic communications and political consulting firm, today announced the formation of two new practices—Executive Communications and Millennial Strategy—expanding its robust track record in these areas. In addition, the firm has invested in its creative and digital capabilities to match its increasing diversity of client needs.
SKDK has hired Stephen Krupin to head up Executive Communications, which will offer CEOs, executive directors, Boards of Directors, political candidates and others an array of enhanced services to elevate executive communications and cultivate thought leadership. Krupin was most recently the chief speechwriter for Secretary of State John Kerry and served as director of speechwriting for President Obama’s re-election campaign.
The Executive Communications practice will offer a suite of services including:
- Strategic counsel on leadership initiatives and opportunities on public policy, social responsibility and causes to serve communities and enhance reputation;
- Comprehensive media and on-camera training for a full range of appearances including; interviews, speechmaking, testifying and public events;
- Hearing and testimony preparation;
- Conceptualization, research and writing of formal speeches, remarks and op-eds
- Social media strategy and writing; and
- Directed participation in leading policy, political, business and non-profit events.
“Clear, engaging and substantive communication is critical to effective leadership today. Whether on TV, giving speeches or speaking to employees, corporate and nonprofit leaders need help,” said SKDK managing director Hilary Rosen. “We have one of the country’s top media trainers and counsels in this field in Anita Dunn and with the addition of Steve to our first-rate team we will be able to bring a new level of expertise and communications services to clients to ensure they can successfully get out their message.”
SKDK is also forming a Millennial Strategy practice to be led by Audrey Gelman, a vice president in the firm’s New York office and a contributing editor for Marie Claire. Audrey is joined by RaeAnn Pickett, a senior associate in the Washington, D.C. office who recently joined the firm from the Young Invincibles, a national organization committed to mobilizing and expanding opportunities for young Americans on issues like higher education, health care and jobs.
Millennial Strategy will provide insight, research, and communications strategy and execution to companies trying to reach this socially conscious and highly engaged demographic. Millennials are now the country’s largest and most diverse generation, outpacing Baby Boomers at 85 million strong. Recent surveys have found seven out of 10 Millennials consider themselves “social activists;” four in five Millennials said they’d be more likely to purchase from a company that supports a cause they care about; and three in four Millennials believe that corporations should create economic value for society by addressing its needs.
“Millennials wield tremendous spending power, social influence and clout,” said SKDK managing director Josh Isay. “Whether a company is trying to motivate them on a policy issue or market a new product or service, Millennials think differently and act uniquely on their own behalf. Our team brings extensive insight and experience in reaching this audience and we’re excited to put them to work for clients seeking this specialized strategic communications.”
SKDK also announced the hiring of Matt Herath as creative director. Matt brings years of experience helping some of the nation’s largest corporate and nonprofit brands develop their advertising and marketing campaigns. His past clients include Proctor & Gamble, Ameritech and the Natural Resources Defense Council. He has done winning campaigns for major companies including Walmart, Microsoft and US Airways.
Supporting these and the rest of SKDK’s strategic communication work is an enhanced team of digital strategists helmed by veteran Keith Kincaid and new hire Bianca Prade. Bianca previously served as the vice president of digital strategy for the American Coalition for Clean Coal Electricity. Together, SKDK provides an array of cutting-edge digital services including:
- Digital and social media strategy;
- Social media strategy and management;
- Paid digital strategy such as online video, display/banners, search ads, native ads, and Facebook and Twitter ads;
- Website and microsite development; and
- Content design and production such as videos, infographics, apps and graphics.
Bill Knapp, managing director of SKDK and award-winning media consultant said, “We are excited to be able to offer clients this wide array of creative and digital services with our fantastic in-house talent.”
“Clients want great strategy, pitch perfect messaging and integrated campaigns,” said managing director Jennifer Cunningham. “Our team is delivering on all fronts.”
SKDK has also bulked up its strategic communications division with several new hires. Gerard Petrella joins the D.C. office as a vice president after working for Senator Charles Schumer (D-NY). Also joining the D.C. office is Emily Black, former deputy press secretary for Senator Sherrod Brown (D-OH), Julie Meyer, as an associate; and Ray Wittlinger, former scheduler for Senator Tom Carper (D-DE). Associate Hannah Klain joins the New York office from TomFord.com.
For more information, visit our new website, www.skdknick.com and connect with us on twitter, @SKDKnick.