You’re facing a lawsuit. Planning a difficult merger. Complying with a congressional investigation or a regulatory agency’s demand. In other words, you’re in a crisis.
You need a public relations partner skilled in working on complex legal issues and communicating through crises.
The sum of any company’s strength is its trustworthiness, credibility and reputation – all of which are formed in the court of public opinion and all of which are vulnerable to legal disputes, investigations and crises. The public takes sides quickly; without a coordinated communications strategy and on-call experts executing it, each second that ticks by weakens your opportunity to shape the narrative.
SKDK has deep expertise communicating around litigation, mergers, regulatory crises, consumer protection cases, and reputational crises. Our experience was forged in the private sector and in senior White House roles, at the Federal Trade Commission, the Federal Communications Commission, the Departments of Justice, Treasury, Energy, Transportation, State Attorneys General and other federal agencies, and State Houses across the country.
We partner with your attorneys and your in-house communications team to help tell your story in the court of public opinion.
We help our clients craft the narrative and strategy to present your legal or policy position to educate and persuade the public and reach your audiences.
Whether it’s congressional testimony, an agency inquiry or subpoena, SKDK works with you to manage the message.
We have deep experience in defending our clients’ marketing and advertising practices so you can get back to business.
A prominent publicly-traded tech company was under scrutiny from the Federal Trade Commission (FTC) and state attorneys general for alleged securities violations and deceptive advertising practices and violating a previous FTC order. The company tapped SKDK to work with its in-house PR and legal teams to develop and execute a public affairs plan to navigate this dispute. One of the challenges SKDK faced was how to communicate under the unique pressures of representing a publicly traded company.
SKDKnickerbocker developed an overall campaign approach to the company’s regulatory and litigation battles. Our strategy included having senior executives tell the story of what consumers wanted from the company, coupled with insightful and scientific research for decisionmakers in D.C. We worked with the in-house PR team to develop internal and external strategies involving employee relations, government affairs, executive messaging, third parties and media relations. Alongside the legal teams, we crafted messaging to ensure the company’s story and product were not lost in the litigation fights. We were able to announce significant investments in people, process and systems to demonstrate the company’s commitment to continually improve its business model.
After an eventful year and a half, the litigation ended in a settlement. SKDK went on to help the company open a D.C. office, work on the company’s CSR program, and eventually, assist with communicating the sale of the company.View Case Study
SKDK brings unparalleled strategic communications experience to major companies, non-profits, philanthropies, political committees, and candidates.Learn More