SKDKnickerbocker

Shaping opinion,
mobilizing action,
driving results

SKDKnickerbocker Digital Influence

In today’s competitive and fragmented media landscape, you can no longer rely on traditional news outlets alone to tell your story — an effective digital strategy is critical to your success.

SKDKnickerbocker is at the forefront of the latest online technologies and trends. But communicating online isn’t just about tactics, it’s about getting results. We take an “audience first” approach to digital strategy, starting with who you need to reach—and move—in order to achieve your objective. Whether you are seeking to raise awareness of a critical issue, persuade key stakeholders to support your cause, mobilize your supporters to take action or win an election—we will efficiently and effectively target your audience online and across platforms to deliver your message on the right screen, at the right time. With award-winning digital production capabilities and expertise in strategy for digital and social channels, our team will make sure that your message is designed to break through the noise, capture attention and drive results.

Digital Services

  • Online Presence

    Having a strong online presence is essential. It reinforces who you are and what you are trying to say. We are experts at designing and building platforms that tell your story, from simple campaign splash pages to complex corporate websites. We know how to manage your online presence and digital reputation so that when people search for you online your channels tell a consistent story.

  • Content Strategy

    We are living in the midst of a “content boom”, with more channels publishing more content than ever before. We monitor traditional and social media to understand what various audience segments are talking about, and what interests and motivates them. With these insights, we help our clients define their digital content strategy to better position them in the cultural conversation.

  • Audience Targeting

    How do you deliver a message when attention is split across platforms and devices? We use in-depth audience research and multiple data sources to understand media consumption habits and develop targeted media plans that reach our audiences, where they are. These plans phrase the roles that different touchpoints play, ensuring synergy between both message and environment.

  • Creative Development

    SKDKnickerbocker’s in-house Content Studio provides award-winning creative services to Fortune 100 companies, nonprofits, advocacy groups and political campaigns at all levels of government. We know the right format to tell your story and make sure the creative is optimized for each channel.

  • Campaign Management

    Speed has never been more important. With our roots in political campaigns, we work quickly and with agility to deliver your digital programs efficiently and effectively. We are proactive, and always ready to react in real-time to a potential crisis, or opportunity. Our digital Command Center approach means that you are prepared for anything.

  • Analytics & Reporting

    We use rigorous data analysis to inform campaign strategies and evaluate performance. From identifying the right targets and KPIs, to testing and optimizing creative, we measure what matters to ensure that your campaign achieves its objectives. There is a ton of data out there—we help you make sense of it.

Case Studies

  • Americans for Securing All Packages

    ASAP (Americans for Securing All Packages) wanted to persuade Congress to pass the STOP Act, requiring the U.S. Postal Service to use advance electronic data (AED) to screen for dangerous material in international shipments. A postal loophole that allows millions of unscreened packages into the country, many containing fentanyl and other synthetic opioids. We launched a Twitter campaign to drive our message underscoring the national health and safety risks posed in the global postal system. The campaign used Promoted Tweets to geo-target members of Congress and their staffers with OpEds and Twitter Cards that shine a spotlight on the millions of packages a day coming into the US through the postal service.

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  • Ned Lamont for Connecticut

    The 2018 governor’s race in Connecticut represented one of the best pickup opportunities for the Republican Party that cycle. Reliably blue in Presidential years but hyper-competitive in gubernatorial cycles, the Connecticut Governor’s Office had been decided by less than 30,000 votes in each of the last two elections.

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Part of an award-winning, full-service firm

SKDK brings unparalleled strategic communications experience to major companies, non-profits, philanthropies, political committees, and candidates.

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