In the News

SKDK Nominated for 2015 SABRE Awards

Posted March 26, 2015


SKDKnickerbocker is proud to announce our work has been nominated for four 2015 SABRE Awards – one of the PR industry’s top honors – to be awarded on May 5th in New York City.

Two of our nominations – a gold award for Public Affairs and a silver award for PR Agency Citizenship – are for our work to free Alan Gross, an American imprisoned in Cuba for more than five years. Over the course of his imprisonment, SKDK kept the media engaged in Alan’s case – building public pressure to help the U.S. government to strike a deal with Cuba and bring him home.

SKDK received two additional gold award nominations: one for our work promoting Dog Tag Bakery, a unique work study program for disabled veterans and their spouses, and another for our media campaign on behalf of New York City’s charter schools.

We are very proud to have done this work for clients and causes we believe in. We are looking forward to the awards ceremony on May 5th!


Family Business: Lois Capps Kin — Ex-Obama Aide and Top Political Consultant — Settles in S.B.

Click here to read the full story of how our very own Bill Burton “bootstrapped himself into becoming press secretary of Obama’s historic 2008 campaign and, later, deputy White House spokesperson.”

Bill Burton is a Managing Director in SKDKnickerbocker’s California office and leads our presence in California by bringing SKDK’s unprecedented capabilities and experience managing a crisis, protecting a brand, advocating an issue and winning elections to the west coast.

SKDK Managing Director Doug Thornell was a guest on MSNBC’s Now with Alex Wagner. He participated on a political panel with guest anchor Luke Russert, MSNBC’s Carrie Dann, and Michael Tomasky from the Daily Beast. The panel tackled the battle between congressional Republicans and Hillary Clinton, Former Governor Mitt Romney’s role in the 2016 presidential elections, and ways to increase voting in America.


SKDK read with interest the PR Week article “PR firms at make-or-break moment on content creation.” It is difficult to disagree with any of the conclusions of the article – we all know content creation is critical to being successful on social media.

But one thing that SKDK always keeps top of mind is the importance of “proximity” when it comes to content creation. That means whoever creates your content – in house or working with another firm – must have intimate knowledge of the client’s message, their audience, and the news of the day that would be relevant to the social media campaign you are executing.

Maybe it’s our background in political campaigns, but we have known the value of content creation – and integrating it into communications strategies – for years. When you work with campaigns, you are by necessity close to the message and we bring this same approach to our PR and corporate work. We’ve made content creation a priority by bringing in top talent in-house. This allows for that easy flow of information from the client and message side to the creative side.

It also allows us to move quickly. Social media is moving at an increasingly rapid pace, and creating visually interesting content is only valuable if you can do it in a timely manner. While longer-term planning for events and micro-campaigns are always in place, it’s important to have the ability to move quickly on content creation for social.