Posted March 15, 2017
By SKDK’s Stephen Krupin, Senior Vice President & Director of Executive Communications
Not long after President Obama’s second inauguration, I walked down 23rd Street in Foggy Bottom toward my new office in the State Department. I was a couple of days from starting as incoming Secretary of State John Kerry’s chief speechwriter, and was a couple of blocks from the building when I ran into two of the outgoing secretary’s writers.
In what felt like an informal, serendipitous changing-of-the-guard ceremony, my counterparts passed to their successor some well-earned wisdom: In diplomacy, every word matters. True, writers and pundits always feel this way, sometimes to a fault. But foreign policy amplifies the fussiness. One of Secretary Hillary Clinton’s speechwriters recalled the time when, in an otherwise innocuous list of countries, an ally took offense when its name came after another’s. The offended country had established diplomatic relations with the United States earlier; it just happened to come later in the alphabet.