“Sometimes, I feel like this little bitty person taking on this big giant. Kind of like a David and Goliath thing… I have two daughters. I don’t ever want them to experience what I did. We need to fix this. For them, and for all women.”
– Peggy Young
In 2014, the U.S. Supreme Court agreed to hear Young v. UPS, a historic pregnancy discrimination case about whether employers can adopt policies that effectively force women to choose between their jobs and their pregnancies. SKDKnickerbocker worked with the National Women’s Law Center and the National Partnership for Women & Families to develop and execute a communications strategy to educate key audiences about the prevalence and harms of pregnancy discrimination, as well as to showcase the breadth and depth of public support for treating pregnant workers fairly.
“Women should not be penalized or forced out of the workplace simply because they become pregnant… ”
– Los Angeles Times Editorial Board
In the lead up to oral argument at the Supreme Court in December 2014, SKDKnickerbocker worked with NWLC and the National Partnership to develop a plan for supporting plaintiff Peggy Young, a mother of three who was forced onto unpaid leave after informing her employer she was pregnant. Through the end of 2014, more than 100 national print, editorial and broadcast pieces featured plaintiff Peggy Young and the latest chapter in the struggle to ensure no woman ever has to choose between her job and supporting her family.
In March 2015, the U.S. Supreme Court ruled in favor of Peggy Young, and SKDKnickerbocker is proud to #StandWithPeggy, with NWLC and the National Partnership against pregnancy discrimination.