Case Study

Navigating the Sharing Economy: Handy

Handy Laptop

In less than a decade, the sharing economy has cemented itself as an entirely new sector of the U.S. economy, but its rapid growth has raised a host of policy questions. Handy, the leading platform for home services, turned to SKDKnickerbocker to help them become the gig economy’s much-needed leader and to establish meaningful dialogue among third party groups, policymakers and the media around the future of work.

To tell this complex story and elevate the conversation, SKDKnickerbocker developed a thought leadership and public education campaign designed to position Handy and its CEO as the industry champion of a modern regulatory framework.

logo_wired

 

“We must ensure that our laws and regulations support the creation of innovative options so that everyone has the freedom to choose the best solution for themselves and their families.” Handy CEO Oisin Hanrahan, WIRED

SKDK engaged top-tier media and influencers to educate them on the industry’s regulatory hurdles, as well as on how, through cooperative policy discourse, the sharing economy could continue to grow in innovative ways that support both small business owners and service professionals.

Results

  • Crain's New York Business

    40 Under 40 Class of 2016: Oisin Hanrahan, Handy Co-founder and chief executive

    Read Article
  • Tech companies, labor advocates, and think tankers of all stripes call for sweeping reforms to the social safety net

    Read Article
  • Start-Up Leaders Embrace Lobbying as Part of the Job

    Read Article