Case Study

Navigating the Sharing Economy: Handy

Handy Laptop

In less than a decade, the sharing economy has cemented itself as an entirely new sector of the U.S. economy, but its rapid growth has raised a host of policy questions. Handy, the leading platform for home services, turned to SKDKnickerbocker to help them become the gig economy’s much-needed leader and to establish meaningful dialogue among third party groups, policymakers and the media around the future of work.

To tell this complex story and elevate the conversation, SKDKnickerbocker developed a thought leadership and public education campaign designed to position Handy and its CEO as the industry champion of a modern regulatory framework.



“We must ensure that our laws and regulations support the creation of innovative options so that everyone has the freedom to choose the best solution for themselves and their families.” Handy CEO Oisin Hanrahan, WIRED

SKDK engaged top-tier media and influencers to educate them on the industry’s regulatory hurdles, as well as on how, through cooperative policy discourse, the sharing economy could continue to grow in innovative ways that support both small business owners and service professionals.


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