Case Study

Nanette Diaz Barragan for Congress

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With a campaign focused on putting people ahead of special interests, Nanette Diaz Barragan won one of the most surprising upsets in California congressional history, beating an incumbent state senator with a power committee chairmanship and the endorsement of almost every member of the California political establishment by an impressive four-point margin.

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In order to show Barragan as a progressive with an outsider’s perspective, SKDKnickerbocker launched a strategic earned media campaign, which helped Nanette secure the endorsements of every major newspaper serving the district and several major national progressive organizations.

When attack ads against Barragan went up, SKDKnickerbocker was ready with cost-efficient, radio and digital ads in both English and Spanish, which told the Latino community about Barragan’s record as a champion for children and immigrants.

Widespread endorsements, coupled with the ads, helped drive unprecedented grassroots fundraising that ultimately helped Barragan overcome the major fundraising advantage her opponent had grown early on. This once-in-a-generation victory is a testament to the strength of Barragan’s campaign and an electorate that is rapidly changing in California.

Results

  • Los Angeles Times

    Editorial: Nanette Barragan is the best candidate to replace Janice Hahn in Congress

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  • Los Angeles Times

    Nanette Barragán scores endorsement from Bernie Sanders-affiliated group in south L.A. County congressional race

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  • Compton Herald

    Compton Herald endorses Nanette Barragán for Congress

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  • Grist

    Climate could be pivotal in this congressional race between two California Democrats

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