Case Study

Intuitive Surgical

Intuitive Surgical is the manufacturer of the da Vinci surgical robot and accessories, advanced technology that provides surgeons with enhanced visualization, precision and control. Surgical equipment and advertising is a highly regulated business, and Intuitive wanted to make sure that opinion leaders understood the health benefits and long range cost savings of minimally invasive surgery.


In a successful effort to build support for the company’s goals, SKDK created a plan of action that included outreach to health care professionals, public policy opinion leaders and health care and consumer media outlets, as well as designed and placed print advertisements in key publications.