For nearly a decade, Keith has been at SKDKnickerbocker, where he specializes in strategic communications, issue-advocacy campaigns, and integrated media campaigns. Keith spearheads SKDK’s Digital and Internet Division, where he advises clients on strategy and best practices in the Internet advertising space and in social media.

Keith has worked on some of the largest and most complex media campaigns in the country, won some of the most challenging political races in the country, and developed messaging, strategy, and advertising for numerous corporate and non-profit clients.

Leading SKDK’s Largest Efforts

Keith has helped lead the firm’s media efforts on some of the largest races in the country. In both 2008 and 2004, Keith coordinated the firm’s efforts in the presidential general election campaigns, overseeing the firm’s television and radio production, and creating state specific advertising for several key battleground states. In 2009, he coordinated the media effort for Mayor Michael Bloomberg’s third term effort in New York City, helping create, integrate, and target a multi-million dollar campaign that produced advertising in seven languages.  He played a similar role in Mike Bloomberg’s 2005 reelection.

Helping Elect Senate Democrats

Keith was part of the SKDKnickerbocker team in 2008 that helped steer Senator Landrieu to her largest victory margin ever—despite the fact that she was the top targeted Senate incumbent. In 2006, working for the DSCC, Keith helped design the early advertising that helped lead to the defeat of Sen. Conrad Burns in Montana. In Virginia, Keith was instrumental in creating the ads and final strategy for the nearly $6 million DSCC expenditure late in the campaign attacking Senator George Allen and helping put Jim Webb over the top.

Winning Key Congressional Upsets

Early in 2006, Keith along with Jim Mulhall were hired by the upstart race of the young Iraq War veteran Patrick Murphy. Keith and Jim helped all aspects of messaging and strategy for the campaign, and in the end, Murphy became the first, and to that point, only Iraq War veteran elected to Congress. Despite being outspent by $2.5 million, Murphy was able to win by 1,500 votes.

When Dennis Hastert retired, few people believed that his seat could fall into the hands of a Democratic newcomer. Keith helped first time candidate Bill Foster shock the political world by winning a special primary and a special general election, and then a November rematch. Along the way, Keith helped develop creative and hard-hitting ads both to introduce Foster to voters and to define his opponent early.

Corporate and Non-Profit Work

Keith has worked on many of SKDK’s corporate and non-profit accounts.  Keith has created integrated and successful campaigns for the Peter G. Peterson Foundation as well as the Association of American Railroads. Keith has created advertising for the Black Alliance for Education options. He has extensive experience with school reform and health information technology issues.

Keith has a M.A. in Media and Public Affairs from George Washington University. He received a B.A. in Communications from UNC-Wilmington.